Our Story

Welcome to Loftie!

Loftie is a women's fashion lifestyle store focusing on unique homeware and clothing items chosen for women just like you. 
We love the casual lifestyle, so our focus will be on supplying clothing, accessories and homewares that fit your lifestyle, with a touch of colour, fun and definitely lots of kindness!

A bit about me and my journey....
I grew up with fashion, working in my family retail business from 12 years old.  I loved the excitement of ever changing fashion, and my passion was finding the perfect brands for our many loyal customers.

Fast forward 30 years later, it was time to have a break, time to reset what I wanted.
Life throws you a curve ball sometimes, and situations change.

I missed it so much, wow...the love of retail definitely didn't go away, but this time I wanted to include more than just fashion,  a new beginning with a different focus -  casual lifestyle. and so Loftie was born.

We are online plus a new store just recently opened in Whangarei City.
I'm super excited to be back, and I really hope you will enjoy coming along on my new journey with me.

Bernadette xx